Sales in the last few years has become omni-channel and multi-channel. Businesses no longer rely on one or two sources for lead generation and new customer acquisition. The multiple sources or channels need to be aligned and synced for improving results and conversion. It has also become easier than ever before to interact with customers and prospects using multiple channels. Data collection, integration, analysis have hence become critical for success in sales. This has made CRM (customer relationship management) software immensely popular in the last one decade. There are plenty of options available, both free and paid. How do you choose the most appropriate CRM for your small business?
The first step when your start your research for a CRM for your small business?
While the overall lead management and sales process remains more or less similar for every business, each firm may have a few steps unique to the way their team functions. These steps and processes are usually the results of years of following a particular way of work. These steps also could be the best practices which cannot be ignored. One of the major reasons of failure for any new software or technology implementation is the non-compatibility to existing system and processes.
