Are you using videos for social media marketing?

YouTube is no longer the only platform users would opt for to watch video content. Video content is being published and consumed on all platforms. It has become the most prominent content type especially for brand and product promotions. Facebook, Instagram, LinkedIn, Twitter - they and almost all other social media platforms give preference to video content. Are you yet to consider using videos for social media marketing?

87% marketing professionals use video as a marketing tool.  Click HERE to check the infographic from Oberlo about "10 video marketing statistics that you need to know in 2020".

Do you monitor the risk of losing customers?

As per an analysis by Gallup, "indifferent customers are less likely to want to expand their business with their existing vendors or be an early adopter of new products or services". B2B companies are at a constant risk of losing their customers to their competitors. Do you monitor the risk of losing customers?

How do you track the engagement and risk status for each of your clients? At least for the high priority and strategically important customers.

How do you ensure that your team does not ignore those subtle, unstated early warning signals a customer might give. Signals such as a passing comment about dissatisfaction with some product features or service quality. Or constant delay in payments or irregular response to your emails.