The humble "No" is not just a word, expression, exclamation or symbol of denial. "No" in itself is a very effective business strategy.
Just like in life, in business too, we often fail to say "No".
The failure on our part to say "No" could have a huge impact on the overall business outcome.
It is very important to have absolute clarity regarding:
Just like in life, in business too, we often fail to say "No".
The failure on our part to say "No" could have a huge impact on the overall business outcome.
It is very important to have absolute clarity regarding:
- The category of clients you should work for
- The service boundaries for each client
- Strict service level agreements for all stakeholders including the client
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Image by Claudio Scott from Pixabay |
A few scenarios when we need to say "No"
- No to a new business opportunity when the scope and brief does not fit the ideal client profile. For example, Preeti is the owner of a small website development firm. High quality design, well written original content and an easy to use user interface are the key promises they make and deliver. Low Price is not a promise they make.